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Job Order:

5932

Staff Representative:

Tim Jadwin

Position:

VP/Director, Business Strategy

Location:

Pennsylvania

Company Summary:

Our client is a marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others.

Description:


JOB SUMMARY:
Responsible for managing multiple client brand groups and single client brand relationship, with a focus on relationship building, as well as identification and expansion of revenue opportunities within assigned client base. Has overall accountability for the customer relationship and carrying out the strategic vision. Is responsible for the management of all subject matter experts as they are utilized on an account or engagement. Develops marketing strategy for project engagements and instructs Marketing Managers with respect to project deliverables. Overall responsibilities include client satisfaction; quality assurance and review of proposal strategy; strategic leadership for interactive and other engagements (as needed); leading the preparation of strategic, creative, and tactical imperatives for an account’s overall strategy and development; and margin optimization from a revenue perspective.

DUTIES & RESPONSIBILITIES:
  • Client
    • Maintains relationships with brand managers, as well as serving as counterpart to clients’ market research departments
    • Serves as point between client and agency strategic services such as Research, Analytics, and User Experience
    • Provides thought leadership and oversees interaction with the client and team on:
      • Brand Positioning and Strategy Development (Key here is moving our role/relationship upstream to where the Offline AOR is playing with our client, rather than awaiting direction.)
      • Customer/audience insights
      • Interactive trends
      • Pharmaceutical trends
      • Cultural/consumer trends
    • Deliver innovative ideas, opportunities and insights to client on a regular basis
    • Develop relationships with counterpart at other agencies on the brand
    • Share best practices between client brands
  • Account
    • Leads the brand planning process and development of the plan
    • Drives the agency’s intimate understanding of the client’s target audience and provides leadership and guidance to account teams in developing compelling marketing communication strategies
      • Focuses on driving customer insight generation
      • Responsible for planning, reviewing and mining research and data for strategic insights
      • Leads development of primary market research
      • Participates in client-initiated market research
    • Leads the team through the Define Phase and heavily contributes to the Define Phase deliverables, such as creative and strategic briefs
      • Leads stakeholder interviews
      • Present insights and strategic analysis
      • Partners and collaborates with creative to help ensure insights are manifest in creative work.
      • Accountable for leading the team in the collaborative development of creative briefs
        • Responsibility around customer insight development for the creative brief and driving the breakthrough idea generation process.
        • Works with creative team to ensure that creative deliverables such as design concepts, content outlines, IA, etc are on strategy.
    • Responsible for leading team brainstorm sessions on strategic issues and ensuring successful outcomes
    • Oversees development of strategic deliverables
    • Contributes in shaping these strategic deliverables and provides direction in development of such as eLandscapes, strategy documents, digital marketing plans
      • Reviews and approves (with Marketing) strategic services deliverables, such as analytic reports, media plans, usability and user research reports, etc. to ensure that brand/client/audience context is well represented and that reports are on strategy
    • With Marketing, drives incremental organic growth of existing business, including new project initiatives and new opportunities beyond the existing brand team (i.e. clinical or sales force teams)
    • Provides thought leadership to the team on:
      • Customer/audience insights
      • Interactive trends
      • Pharmaceutical trends
      • Cultural/consumer trends
    • Deliver innovative ideas, opportunities and insights to client on a regular basis
  • New Business
    • Leads, participates in and contribute in new business account pitches to grow work into additional client assignments
REQUIRED SKILLS & EXPERIENCE:
  • Minimum Bachelor’s degree
  • 10 years of experience in the pharmaceutical industry, Rx or OTC marketing are required
  • Excellent interpersonal and superior communication skills are essential
  • Must be an effective strong mentor and teacher
  • The ability to address complex problems and propose viable solutions is necessary
  • Must exhibit leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy


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