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Job Order:

5933

Staff Representative:

Tim Jadwin

Position:

VP/Group Director, Marketing

Location:

Pennsylvania

Company Summary:

Our client is a marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others.

Description:


JOB SUMMARY:
Responsible for managing multiple client brand groups and single client brand relationship, with a focus on relationship building, as well as identification and expansion of revenue opportunities within assigned client base. Has overall accountability for the customer relationship and carrying out the strategic vision. Is responsible for the management of all subject matter experts as they are utilized on an account or engagement. Develops marketing strategy for project engagements and instructs Marketing Managers with respect to project deliverables. Overall responsibilities include client satisfaction; quality assurance and review of proposal strategy; strategic leadership for interactive and other engagements (as needed); leading the preparation of strategic, creative, and tactical imperatives for an account’s overall strategy and development; and margin optimization from a revenue perspective. Experience with customer relationship campaigns desirable. This position will report to the SVP, Marketing, who will prioritize the VP/Group Director’s responsibilities based upon their skill sets.

DUTIES & RESPONSIBILITIES:
  • Program Development and Execution:
    • Leads and manage multiple client relationships, serving as the primary and high level contact to articulate the view on strategy and business philosophies
    • Sells in new project ideas to client that aligns with their business, customer and brand goals
    • Manages clients expectations, pushing back when necessary
    • Proactively solicits feedback from the client on team and relationship
    • Supports new business initiatives within your own client and other potential clients
    • Facilitates and own all legal contracts for your client
    • Owns and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for your client’s business
    • Owns financials for the client - steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary
    • Oversees all deliverables of the extended internal team to ensure clients expectations are being met - highlight issues to the client when necessary
    • Keeps SVP on business apprised of any issues with client i.e. missed deadlines, client strategy issues, etc.
    • Aligns business appropriately with the right staff - ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise
    • Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise - outline and monitor rules of engagement for Marketing and Delivery team
    • Ensures team delivers high quality work on strategy, and on time
    • Develops relationships with the extended team that enhances the teams ability to deliver excellence
    • Develops case studies on your business
  • Strategy:
    • Understands fully the client’s business including:
      • Economic levers
      • Industry
      • Organization
      • Customer needs
    • Develops overall strategy for clients business
    • Develops and deliver strategic client presentations or recommendations or lead strategic discussions
    • Provides solutions and ideas for clients unique challenges
    • Identifies key customer insights that drive behavior change - ensure marketing programs consider these insights
    • Helps architect the customer experience
  • People Management:
    • Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities
    • Leads Managers or Directors on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
    • Establishes and grows relationships across capabilities
  • Other Functions That May Be Required:
    • Travel
    • Participation in internal initiatives - i.e. Offering Development, Training Module Development, New Business Pitches, etc.
REQUIRED SKILLS & EXPERIENCE:
  • Bachelor’s degree
  • At least 7-10 years of marketing experience within an agency setting
  • At least 5 years of pharmaceutical marketing experience are required
  • Experience with development of customer relationship campaigns desirable
  • Excellent interpersonal and superior communication skills are essential
  • Must be an effective mentor and teacher
  • The ability to address complex problems and propose viable solutions is necessary
  • Must exhibit strong leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy


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