DDMAC News

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Say so long to DDMAC as FDA's OPDP levels up - Medical Marketing and Media



Say so long to DDMAC as FDA's OPDP levels up 
Medical Marketing and Media
The FDA gave its Office of Medical Policy a long-awaited org chart upgrade, making it a ?super office? and giving the department formerly known as the Division of Drug Marketing, Advertising and Communication, or DDMAC, a new acronym: OPDP. Under the ...

 


DDMAC slaps Premarin patient testimonials, Acuvail journal ad - Medical Marketing and Media



Medical Marketing and Media
 
DDMAC slaps Premarin patient testimonials, Acuvail journal ad 
Medical Marketing and Media
With respect to risk minimization, DDMAC took issue with the ?colorful, audio-visual testimonials? of the five women sharing their positive experiences with Premarin, as compared with Premarin's risk info, which was ?relegated to the bottom portion of ...

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Intuniv patient kit draws DDMAC untitled letter - Medical Marketing and Media



Medical Marketing and Media
 
Intuniv patient kit draws DDMAC untitled letter 
Medical Marketing and Media
Patient materials for Shire's ADHD drug Intuniv presented unsubstantiated effectiveness and superiority claims and downplayed important risk info, said the FDA's Division of Drug Marketing, Advertising and Communication. In a June 22 untitled letter ...

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DDMAC pokes Allergan on eye drop direct mail - Medical Marketing and Media



Medical Marketing and Media
 
DDMAC pokes Allergan on eye drop direct mail 
Medical Marketing and Media
Allergan has a superiority complex when it comes to marketing its ophthalmic drops, as evidenced by a second DDMAC Untitled Letter posted online yesterday. This time, a direct mail piece targeting physicians made unsubstantiated superiority claims ...

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DDMAC slaps Alcon convention graphic - Medical Marketing and Media



Medical Marketing and Media
 
DDMAC slaps Alcon convention graphic 
Medical Marketing and Media
A convention graphic for Alcon's Travatan Z, an ophthalmic drop, broadened the product's indication and made unsubstantiated superiority claims, according to a Division of Drug Marketing, Advertising and Communications (DDMAC) Untitled Letter. Although ...

 


Sepracor's 'boxing bed' ad hit with DDMAC untitled letter - Medical Marketing and Media



Sepracor's 'boxing bed' ad hit with DDMAC untitled letter 
Medical Marketing and Media
A 60-second TV ad for insomnia drug Lunesta, which portrayed a woman fighting for sleep in a bed-turned-boxing ring, drew an untitled letter from regulators. The Division of Drug Marketing, Advertising, and Communications (DDMAC) said the ad made ...

 


Boniva print ad hyped efficacy, says DDMAC - Medical Marketing and Media



Medical Marketing and Media
 
Boniva print ad hyped efficacy, says DDMAC 
Medical Marketing and Media
A print ad for Genentech's Boniva overstated the osteoporosis drug's efficacy, said the FDA's Division of Drug Marketing, Advertising and Communication in an untitled letter. The agency took issue with the claim in the ad, which features Sally Field ...

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DDMAC cites fishy Cymbalta fibromyalgia ads - Medical Marketing and Media



Medical Marketing and Media
 
DDMAC cites fishy Cymbalta fibromyalgia ads 
Medical Marketing and Media
A consumer print ad for the brand's fibromyalgia indication fails to adequately communicate risks of use, the letter, from the agency's Division of Drug Marketing, Advertising and Communication, said. Risk information was presented on a separate page ...

 


DDMAC slaps J&J journal ad, Pedinol mailer - Medical Marketing and Media



Medical Marketing and Media
 
DDMAC slaps J&J journal ad, Pedinol mailer 
Medical Marketing and Media
The FDA issued an untitled letter to Johnson & Johnson for a journal ad for its athlete's foot treatment Ertaczo Cream, saying the ad omits key risk info, broadens the indication and overhypes efficacy. Among other things, agency reviewers took issue ...

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DDMAC loses a letter but gains a new name and more prominence - Lexology



DDMAC loses a letter but gains a new name and more prominence 
Lexology
It's time to learn a new acronym. The Food and Drug Administration's (FDA's) Division of Drug Marketing, Advertising, and Communications (DDMAC) is now the newly-named Office of Prescription Drug Promotion, or OPDP. Elevation to an ?Office? status ...