Healthcare Advertising News

Barton F. Graf Asks Industry to Join Healthcare Coalition - AdAge.com



Fast Company
 
Barton F. Graf Asks Industry to Join Healthcare Coalition 
AdAge.com
Barton F. Graf has issued a call-to-action for the advertising industry to come together and help inform Americans about the upcoming enrollment window for affordable healthcare, which is half the length as previous years. The idea for the Coverage ...
Barton F. Graf Calls on Agencies to Promote Obamacare Enrollment After Trump Slashed Its Ad Budget Adweek
Barton F Graf calls on industry to create ads for Obamacare in light of advertising budget cuts The Drum

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Social Reality, Inc. to Pursue Strategic Alternatives for SRAXmd Healthcare Business - Markets Insider



Social Reality, Inc. to Pursue Strategic Alternatives for SRAXmd Healthcare Business 
Markets Insider
SRAXmd works with healthcare and pharmaceutical companies and their agencies to engage healthcare professionals, patients and caregivers through digital and mobile advertising. SRAXmd has a patent-pending platform that allows for an event-triggered ...

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WSJ: Healthcare unicorn misled advertisers - MedCity News



MedCity News
 
WSJ: Healthcare unicorn misled advertisers 
MedCity News
But an article in The Wall Street Journal this week has raised questions about the company, which installs screens in doctors' offices with educational healthcare content and generates revenue from advertising, particularly from pharma companies.
Outcome, a Hot Tech Startup, Misled Advertisers With Manipulated Information, Sources Say Wall Street Journal

all 9 news articles » 


False Advertising by Smith & Nephew Can Put Patients At Risk of Pressure Ulcers, Mölnlycke Lawsuit Alleges - GlobeNewswire (press release)



False Advertising by Smith & Nephew Can Put Patients At Risk of Pressure Ulcers, Mölnlycke Lawsuit Alleges 
GlobeNewswire (press release)
Management of pressure ulcers costs the healthcare system $11 billion annually.?11. The lawsuit further alleges that, ?A latecomer in the area, Smith & Nephew has made false, misleading, and unsubstantiated advertising claims, including those which ...

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Pharmaceutical advertising can empower patients - Medical Xpress



Pharmaceutical advertising can empower patients 
Medical Xpress
The Brazilian healthcare system has undergone some significant changes in the past decade. As a result, Brazilians generally have a greater awareness of health issues today, which is also mirrored in their increased interest in non-prescription ...

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Senior Account Manager ? Healthcare Advertising Team - PMLiVE



Senior Account Manager ? Healthcare Advertising Team 
PMLiVE
Are you an ambitious healthcare advertising professional looking for an exciting new challenge? If so, we could have the perfect opportunity for you! A rapidly growing full-service Healthcare Communications agency is currently recruiting for a Senior ...

 


Trump cut ACA television ads. So nonprofits in KC are running their own. - Kansas City Star



The New Yorker
 
Trump cut ACA television ads. So nonprofits in KC are running their own. 
Kansas City Star
The council is part of a group called Cover KC that includes the Health Care Foundation of Greater Kansas City and the REACH Healthcare Foundation. The coalition had been working to publicize ACA enrollment through advertising long before Trump took ...
Why Trump's Latest Health-Care Move Is a Spiteful Act of Vandalism The New Yorker
What does Trump think he's doing on health care? Washington Post
Enrollment in health coverage is not a goal, but a means to an end The Hill
NBCNews.com  -Reuters  -Politico  -The White House 
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Strategic Planner, Healthcare Advertising - PMLiVE



Strategic Planner, Healthcare Advertising 
PMLiVE
Healthcare advertising strategic planner needed with the talent and flair to provide brand insights for the client services team at a highly regarded and creative healthcare agency. The agency. ? Has some of the best creative minds in the industry ...

 


Senators announce bipartisan deal to stabilize Obamacare markets - Los Angeles Times



Los Angeles Times
 
Senators announce bipartisan deal to stabilize Obamacare markets 
Los Angeles Times
Trump's move to stop the payments shook the healthcare system, with insurers, state regulators and others warning of widespread disruptions and skyrocketing premiums as insurers moved to make up for the federal payments by hiking premiums for consumers ...

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Positive Hospital Marketing Campaigns Have A Painful Downside ... - NPR



NPR
 
Positive Hospital Marketing Campaigns Have A Painful Downside ... 
NPR
There are lots of "you can beat it" messages out there for cancer patients. For some, the positive spin feels insulting. The Food and Drug Administration doesn't ...

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