Healthcare Advertising News

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Account Manager, Consumer Healthcare Advertising - PMLiVE



Account Manager, Consumer Healthcare Advertising 
PMLiVE
Consumer healthcare arm of creative, global, advertising agency seeks a new account manager who will enjoy working on ethical health, animal health and come corporate client advertising campaigns. The Agency:- ? Small but rapidly expanding team within ...

 


Digital Project Manager ? Healthcare Advertising Agency ? London - PMLiVE



Digital Project Manager ? Healthcare Advertising Agency ? London 
PMLiVE
One of the world's most creative healthcare advertising agencies has an exciting new opportunity for a Digital Project Manager to join their established digital project management team. Reporting to the Senior Digital Project Manager you will be ...

 


How to Build a Successful Healthcare Advertising Campaign - Social Media SEO



Social Media SEO
 
How to Build a Successful Healthcare Advertising Campaign 
Social Media SEO
If you're looking to build a successful medical practice, effective marketing is essential. Check out these tips to optimize your healthcare advertising. Healthcare advertising these days can feel very frustrating and limiting. You're somewhat ...

 


Add a Dose of AI for Better Health Marketing - DMN



DMN
 
Add a Dose of AI for Better Health Marketing 
DMN
It can then pair signs of interest and proximity to a relevant clinical trial to identify potential participants and ?drive better outcomes for them.? As the healthcare industry does require strong awareness of what information can or cannot be used ...

 


Outcome Health, investors call a truce - ModernHealthcare.com



ModernHealthcare.com
 
Outcome Health, investors call a truce 
ModernHealthcare.com
The settlement doesn't end the troubles for the company, which erupted about three months ago, when Forbes and the Wall Street Journal first reported allegations that Outcome had overbilled pharma customers for ads on more screens than it actually ...

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Don't get your medical advice from personal injury attorneys' ads - The Hill



The Hill
 
Don't get your medical advice from personal injury attorneys' ads 
The Hill
However, these ads can be misleading and don't tell the whole story. In June 2016, the American Medical Association adopted a resolution that attorney advertising should have ?appropriate and conspicuous warnings that patients should not discontinue ...

 


Ad agency Publicis Health names first female CEO - Philadelphia Business Journal



Philadelphia Business Journal
 
Ad agency Publicis Health names first female CEO 
Philadelphia Business Journal
"What is the scope of marketing in health care? It's no longer just advertising," von Plato said. "It crosses over from advertising to customer service to social responsibility and corporate communications. It redraws the boundaries of what marketing ...

 


Healthcare Industry Experts Forecast Price Transparency Is Coming Soon - Markets Insider



Healthcare Industry Experts Forecast Price Transparency Is Coming Soon 
Markets Insider
MIAMI, Feb. 08, 2018 /PRNewswire-PRWeb/ -- As consumers face higher and higher out-of-pocket costs for healthcare services, they will demand greater value, according to a comprehensive report published by healthcare industry experts Daniel Weinbach ...

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Marketplaces Prove Stable Despite Trump's Attempts to Sabotage Enrollment - Center For American Progress



Center For American Progress
 
Marketplaces Prove Stable Despite Trump's Attempts to Sabotage Enrollment 
Center For American Progress
Marketplace enrollees in the 39 states on the federal HealthCare.gov platform received less time and less information about open enrollment this year. HealthCare.gov's open enrollment period was just 45 days, half the length of the previous year's sign ...

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Amazon, Berkshire, JPMorgan to Target Health-Care 'Tapeworm' - AdAge.com



AdAge.com
 
Amazon, Berkshire, JPMorgan to Target Health-Care 'Tapeworm' 
AdAge.com
Health insurers Cigna Corp. and Anthem Inc. also dropped. The health-care industry has been nervously eyeing the prospect of competition from Amazon for months. While the new company created by Amazon, Berkshire and JPMorgan would be for their U.S ...
Amazon and Warren Buffett to create 'reasonable cost' healthcare company The Guardian
Amazon, Berkshire Hathaway and JPMorgan Chase & Co. to partner on US employee healthcare Business Wire

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