Pharmaceutical Advertising News

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Experts Tell Congress How To Cut Drug Prices. We Give You Some Odds. - Kaiser Health News



Kaiser Health News
 
Experts Tell Congress How To Cut Drug Prices. We Give You Some Odds. 
Kaiser Health News
Now, the committee recommends Congress eliminate the tax deduction pharmaceutical companies are allowed to take on direct-to-consumer advertising. This is an idea that should have wide support. Polls show that most Americans favor banning the ads and ...

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FDA sends record low number of warnings to drugmakers found lying in ads - Pharmacy Today, American Pharmacists Association, pharmacist.com



FDA sends record low number of warnings to drugmakers found lying in ads 
Pharmacy Today, American Pharmacists Association, pharmacist.com
Critics also questioned how, at a time when the nation is in the throes of an addiction and overdose epidemic, only one of the warnings?to Canada's Cipher Pharmaceuticals?targeted an opioid. While a former high-ranking FDA official said the agency's ...

 


Other voices: Let states lower Medicaid prescription drug prices - The Daily Herald



Other voices: Let states lower Medicaid prescription drug prices 
The Daily Herald
The high price of medicine is a familiar lament from presidents and pharmaceutical executives alike, and there is no shortage of viable suggestions for making them cheaper: The federal government should negotiate Medicare's drug prices and end tax ...

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Innovation Spotlight: GSW - Columbus CEO



Columbus CEO
 
Innovation Spotlight: GSW 
Columbus CEO
That is important for a healthcare communications agency navigating complex topics for diverse stakeholders ranging from medical professionals to patients. From a base of operations in Westerville, the company has managed to adapt and thrive over 40 ...

 


Turkey: Advertisement Activities Related To Pharmaceutical Products - Mondaq News Alerts



Turkey: Advertisement Activities Related To Pharmaceutical Products 
Mondaq News Alerts
Due to the strict wording of PMPL, advertisement activities of pharmaceutical products other than the above-mentioned ones are not allowed. According to Article 5 of the Regulation on the Advertising Activities of Medicinal Products for Human Use which ...

 


Brazil Fights HIV Spike in Youths With Free Preventive Drug - New York Times



New York Times
 
Brazil Fights HIV Spike in Youths With Free Preventive Drug 
New York Times
SÃO PAULO, Brazil ? Seeking to stem a sharp rise in H.I.V. cases among young people, Brazil began offering a drug this month that can prevent infection to those deemed at high risk of contagion. Brazil is the first country in Latin America, and among ...

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Sex, Drugs and That Little Blue Pill - Bloomberg



Bloomberg
 
Sex, Drugs and That Little Blue Pill 
Bloomberg
Traditionally, companies sold drugs by having salespeople persuade doctors to prescribe them. But that wouldn't work for Viagra; doctors were as reluctant to ask patients about their sex lives as anyone else. The only way doctors were going to ...

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Sen. Durbin: Americans Need Drug Price Transparency - Forbes



Forbes
 
Sen. Durbin: Americans Need Drug Price Transparency 
Forbes
Does it seem like you cannot escape prescription drug advertisements ? you know, those slick TV commercials with upbeat music, celebrity actors, swinging golf clubs, and lofty treatment promises? That's because every hour on television, an average of ...

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FDA Issues Third Warning for Drug Advertising Violations - Bloomberg BNA



FDA Issues Third Warning for Drug Advertising Violations 
Bloomberg BNA
The FDA's Office of Prescription Drug Promotion (OPDP) recently issued a warning letter to Amherst Pharmaceuticals and Magna Pharmaceuticals saying their promotional materials for the insomnia drug Zolpimist make false and misleading claims. So far in ...

 


Dan Foster: Holding out for smarter prescription policy (Gazette) - Charleston Gazette-Mail



Charleston Gazette-Mail
 
Dan Foster: Holding out for smarter prescription policy (Gazette) 
Charleston Gazette-Mail
Pharmaceutical companies are highly profitable and, for years, direct-to-consumer advertising and aggressive marketing to physicians have been their key strategies. They have also been uniquely successful at curtailing efforts to legally limit the ...