Pharmaceutical Advertising News

Pharmaceutical advertising can empower patients - Medical Xpress



Pharmaceutical advertising can empower patients 
Medical Xpress
Those who aren't reminded by their own running noses, are sure to be alerted to these types of pharmaceutical drugs by advertisements and posters. A team of researchers has recently studied the extent to which pharmaceutical advertising supports the ...

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In-office medical advertising startup Outcome Health reportedly ... - TechCrunch



TechCrunch
 
In-office medical advertising startup Outcome Health reportedly ... 
TechCrunch
Some employees at Outcome Health, which provides advertising for pharmaceutical companies in screens within doctors' offices, allegedly misled advertisers ...
Outcome Health puts 3 employees on leave amid claims it misled ... Chicago Tribune
Tech startup faces claims of overbilling pharma clients ModernHealthcare.com
Outcome, a Hot Tech Startup, Misled Advertisers With Manipulated Information, Sources Say Wall Street Journal

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'Drug Dealers in Lab Coats' - New York Times



New York Times
 
'Drug Dealers in Lab Coats' 
New York Times
Pharma companies spent heavily advertising opioids ? $14 million in medical journals in 2011 alone, almost triple what they had spent in 2001 and pitched them for a wide range of chronic pains, such as arthritis and back pain. Companies even argued ...

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How opioid crisis will crush big pharma?Commentary - CNBC.com - CNBC



CNBC
 
How opioid crisis will crush big pharma?Commentary - CNBC.com 
CNBC
How Trump's plan to declare the opioid crisis a national emergency could put a huge dent in pharmaceutical industry profits, says Jake Novak.

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WSJ: Outcome Health employees allegedly misled advertisers with inaccurate reports - Becker's Hospital Review



WSJ: Outcome Health employees allegedly misled advertisers with inaccurate reports 
Becker's Hospital Review
A subset of employees at Outcome Health, a Chicago-based tech and advertising startup, allegedly manipulated pricing and sales information to mislead pharmaceutical advertisers, according to The Wall Street Journal. For its investigation, The Wall ...

 


Richest Indian American is a 31-Year-Old College Dropout - Little India



BW Businessworld
 
Richest Indian American is a 31-Year-Old College Dropout 
Little India
Rishi Shah, CEO of Chicago-based Outcome Health, which delivers pharmaceutical advertising to patients on tablets and screens placed in physician's offices, is the 206th richest American, according to the Forbes 400 list, which ranks the 400 richest ...
Healthtech Billionaire Rishi Shah's Startup Accused of Fudging Advertising Data BW Businessworld

all 2 news articles » 


Indian American's Medical Startup Accused of Fudging Advertising Data - Little India



Little India
 
Indian American's Medical Startup Accused of Fudging Advertising Data 
Little India
The Wall Street Journal reported that Outcome Health, which delivers pharmaceutical advertising to patients on tablets and screens placed in physician's offices, ?misled pharmaceutical companies by charging them for ad placements on more video screens ...

 


The Secretive Family Making Billions From the Opioid Crisis - Esquire.com



Esquire.com
 
The Secretive Family Making Billions From the Opioid Crisis 
Esquire.com
Concurrent with his psychiatric work, Arthur Sackler made his name in pharmaceutical advertising, which at the time consisted almost exclusively of pitches from so-called ?detail men? who sold drugs to doctors door-to-door. Arthur intuited that print ...

 


Shepard: Medical marijuana is necessary and should be easier to access - Lansing State Journal



Lansing State Journal
 
Shepard: Medical marijuana is necessary and should be easier to access 
Lansing State Journal
Big pharmaceutical companies do not want legalized medical marijuana which does not have all the adverse side effects as all their drugs, so they lobby against it in our state legislature and U.S. Congress...more money under the table. More: Marijuana ...

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The opioid epidemic from a regulatory perspective - The Pharma Letter



The Pharma Letter
 
The opioid epidemic from a regulatory perspective 
The Pharma Letter
Similar to the advertising required by tobacco companies, pharmaceutical companies should be required to contribute to education campaigns. Immediate ban on all consumer opioid advertising and promotion and a hiatus on all HCP advertising and ...