Pharmaceutical Advertising News

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Something Rotten in Denmark? The International Criminalization of Drug Advertising - Forbes



Forbes
 
Something Rotten in Denmark? The International Criminalization of Drug Advertising 
Forbes
A document issued by the World Health Organization discusses Danish concerns that prescription drug advertising may suggest that it is not necessary to visit a general practitioner, that side effects don't exist, that one drug is better than another ...

 


Big Data Pharmaceutical Advertising market, the total market is expected to reach US$ 4477.3 million by 2023 - Medgadget (blog)



Big Data Pharmaceutical Advertising market, the total market is expected to reach US$ 4477.3 million by 2023 
Medgadget (blog)
Big data is a vast pool of information where the data is continuously circulated, analysed, updated through various digital online platforms. Pharmaceutical industry is has arrived late into the big data technology space as compared to the other ...

 


Why pharma ads are on the bench during this year's Super Bowl - Medical Marketing and Media



Medical Marketing and Media
 
Why pharma ads are on the bench during this year's Super Bowl 
Medical Marketing and Media
Drug ads often seem ubiquitous during regular TV programming. However, one time they definitely are not is during the advertising event of the year: the Super Bowl. This year's Super Bowl advertiser roster is a familiar lineup, packed with the usual ...

and more » 


The maker of OxyContin will finally stop marketing the addictive opioid to doctors - Vox



Vox
 
The maker of OxyContin will finally stop marketing the addictive opioid to doctors 
Vox
Last week, OxyContin maker Purdue Pharma announced it will stop marketing its painkillers to doctors. According to Bloomberg, the company told its employees that it will eliminate half of its sales force and send a letter to doctors this week telling ...
Opioids now kill more people than breast cancer CNN
Pain Pill Giant Purdue to Stop Promotion of Opioids to Doctors Bloomberg

all 126 news articles » 


Huerfano County suing big drug companies for false advertising over opioid safety - FOX31 Denver



FOX31 Denver
 
Huerfano County suing big drug companies for false advertising over opioid safety 
FOX31 Denver
HUERFANO COUNTY, Colo. -- A county in southern Colorado is suing a handful of major pharmaceutical companies, claiming they are responsible for fueling the opioid epidemic in their community. Huerfano County filed a lawsuit Sunday against Johnson ...
The lawsuit says citizens were falsely induced to take opioids The Denver Post

all 10 news articles » 


Alabama Targets OxyContin Maker Purdue Pharma In Opioid Suit - NPR



NPR
 
Alabama Targets OxyContin Maker Purdue Pharma In Opioid Suit 
NPR
"There was a concerted effort for an extended number of years to really pound this into the heads of doctors," Ohio Attorney General Mike DeWine told NPR. "And when you're told something time and time and time again and there's a lot of advertising ...
Steve Marshall - Home | Facebook Facebook

all 64 news articles » 


Purdue Pharma says it will stop promoting opioids to doctors - CNNMoney



CNNMoney
 
Purdue Pharma says it will stop promoting opioids to doctors 
CNNMoney
Purdue collaborated with the Food and Drug Administration on a "risk management plan" aimed at preventing abuse of the drug, according to the report. Then, in 2007, the federal government brought criminal charges against Purdue for misleadingly ...
Pain Pill Giant Purdue to Stop Promotion of Opioids to Doctors Bloomberg

all 127 news articles » 


Think You're Immune to Advertising? Think Again - INSEAD Knowledge



INSEAD Knowledge
 
Think You're Immune to Advertising? Think Again 
INSEAD Knowledge
Consumers may need more than a caveat emptor approach to withstand the daily advertising barrage, especially in sensitive domains such as food advertising, pharmaceutical advertising and advertising targeting children. For example, a 2016 article in ...

 


Think Your Prescription Drug Advertising is Beyond NAD's Purview? NAD Disagrees. - Ad Law Access



Ad Law Access
 
Think Your Prescription Drug Advertising is Beyond NAD's Purview? NAD Disagrees. 
Ad Law Access
Those of us who spend our days at the intersection of law and advertising of health products generally accept that the prescription drug world is a universe unto itself, overseen by the FDA pursuant to the Prescription Drug Marketing Act. As ...

 


Achieving Digital Maturity - Pharmaceutical Executive (press release) (blog)



Achieving Digital Maturity 
Pharmaceutical Executive (press release) (blog)
This was certainly not an isolated incident; across the Atlantic, another large pharmaceutical firm GSK was also cutting back their digital advertising spend, citing brand image concerns. Pharma companies maintain a fine balance between (a) delivering ...