Pharmaceutical Marketing News

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Oasmia Pharmaceutical receives marketing approval for PaclicalŪ in Kazakhstan - GlobeNewswire (press release)



Oasmia Pharmaceutical receives marketing approval for PaclicalŪ in Kazakhstan 
GlobeNewswire (press release)
Uppsala, Sweden, 2017-12-11 08:30 CET (GLOBE NEWSWIRE) -- Oasmia Pharmaceutical AB (NASDAQ: OASM), a developer of a new generation of drugs within human and veterinary oncology, announced today that it has received marketing approval for Paclical in ...

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PM360 4th Annual ELITE Awards Open For Submissions - PR Newswire (press release)



PM360 4th Annual ELITE Awards Open For Submissions 
PR Newswire (press release)
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information ...

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Fractured Truth Campaign Wins Bronze Pearl Award for Content Marketing Excellence in the Healthcare ... - Markets Insider



Fractured Truth Campaign Wins Bronze Pearl Award for Content Marketing Excellence in the Healthcare ... 
Markets Insider
Women are actively sharing the content with friends, commenting on social media, and talking to their doctor. When asked what message they took away from the campaign, urgency to treat ranked highest. The Pearl Awards are presented by the Content ...

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Tweet up? Twitter move to 280 characters opens new frontiers for pharma, agency says - FiercePharma



FiercePharma
 
Tweet up? Twitter move to 280 characters opens new frontiers for pharma, agency says 
FiercePharma
It will likely take time for pharma marketers to widely use the 280 counts because of medical legal approvals, but companies should start thinking about how to use the expanded platform. Twitter may still not work best for branded products with full ...

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Cheaper Generic Version of Viagra Will Be Available Soon - Newsweek



Newsweek
 
Cheaper Generic Version of Viagra Will Be Available Soon 
Newsweek
Viagra's cheaper alternative?a small, white pill?hits the market, just as another pharmaceutical company called Teva, plans to sell the first-ever generic version of Viagra, which will also go on sale Monday in the United States, the company told CBS ...

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What Amazon's entry into the pharmacy market might mean for pharma marketers - Econsultancy (blog)



What Amazon's entry into the pharmacy market might mean for pharma marketers 
Econsultancy (blog)
For pharma marketers, Amazon's entry into this market could increase the importance of their direct-to-consumer marketing efforts. Unfortunately, direct-to-consumer marketing is increasingly difficult for pharma companies and could potentially even ...

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Access and Reimbursement for Adoptive T-Cell Transfer Drugs - Pharmaceutical Executive (press release) (blog)



Access and Reimbursement for Adoptive T-Cell Transfer Drugs 
Pharmaceutical Executive (press release) (blog)
The approval of the first genetically modified cell therapy in the US?Kymriah? by Novartis?made headlines in late August of this year, receiving marketing approval in North America for the treatment of B-cell acute lymphoblastic leukemia (ALL) in ...

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Ardelyx Announces License Agreement with Shanghai Fosun Pharmaceutical Industrial Development Company ... - PR Newswire (press release)



Ardelyx Announces License Agreement with Shanghai Fosun Pharmaceutical Industrial Development Company ... 
PR Newswire (press release)
"As one of the leading healthcare companies in China, Fosun Pharma is an ideal partner to commercialize tenapanor in the Chinese market. Their strong focus on and track record of successfully marketing cardiorenal medicines in China, as well as their ...

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How Digital Marketing Is Becoming The New Pharma Sales Rep - MediaPost Communications



How Digital Marketing Is Becoming The New Pharma Sales Rep 
MediaPost Communications
In fact, they report that for the first time in the eight years of their semiannual study, digital marketing activity actually surpassed sales force activity. The growing trend doesn't mean that sales reps are going to disappear entirely. It means that ...

 


EMA starts safety referral for prostate cancer drug - The Pharmaceutical Journal



EMA starts safety referral for prostate cancer drug 
The Pharmaceutical Journal
The European Medicines Agency's (EMA) Pharmacovigilance Risk Assessment Committee (PRAC) has begun two new safety-related referrals and confirmed its recommendation to suspend modified-release paracetamol-containing medicines from the market. At its ...