Books

• American Drug Index
• Pharmaceutical Marketing in the 21st Century
• The Rx Factor : Strategic Creativity in Pharmaceutical Marketing
• The Billion-Dollar Molecule: One Company's Quest for the Perfect Drug
• The Leo Burnett Worldwide Advertising and Media Fact Book
• The Art of Writing Advertising : Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
• How to Report Statistics in Medicine : Annotated Guidelines for Authors, Editors, and Reviewers (Medical Writing and Communication)
• Advertising Secrets of the Written Word : The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters
• Saunders Pharmaceutical Word Book, 2000
• The Copy Workshop Workbook
• American Medical Association Manual of Style
• The Elements of Style

Links

• The RX Club - from the awards of the same name, has several pharmaceutical advertising resources available on their site - geared towards the creative.
• FDA Search Page - may prove useful in your research.
• PharmaLive - includes MedAd News, R&D Directions, & Pharma Business
• CopyEditor.com - provides a useful list of links & resources for the copy professional.
• Biotechmedia.com - a marketing and media resource site for the biotechnology, healthcare and pharmaceutical industries, and those companies serving their growing needs.
• 21CFR Sec 202 Prescription Drug Advertising - From the U.S. Government Printing Office via GPO Access.
• PharmaPortal.com - Advanstar pharmaceutical group online.
• RxME's War Stories - from Pharmaceutical Marketing Executive, share something about the Rx industry that would make for an entertaining read...
• CPSNet - a webguide to healthcare marketing.
• Health on the Net Foundation - one of the most respected not-for-profit portals to medical information on the Internet.
• Midwest Healthcare Marketers Association - exists to enhance the professional value of healthcare marketers and to increase their opportunities for success within the healthcare industry.
• Clinical Trial Directory - find clinical trials online. Comprehensive directory and advanced search.
• Adflip - the world's largest archive of classic printed ads.
• The Association of Medical Publications - a non-profit organization with eighteen member publishing organizations, representing eighty-six publications. Resource to healthcare marketers and advertising agency personnel.

Tools

• Citeline Search - Search by disease, therapy, or topic. Covers over 6000 Web sites that have been screened for quality and relevance to pharmaceutical and healthcare professionals.
• To keep up with pharmaceutical marketing and advertising news visit Internet Drug News. It is updated daily!