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CVS/Aetna Moves Healthcare M&A Beyond Cost and into Disruption - Medical Marketing and Media



Medical Marketing and Media
 
CVS/Aetna Moves Healthcare M&A Beyond Cost and into Disruption 
Medical Marketing and Media
Aetna's board has accepted a $69 billion acquisition offer from CVS, a cross-category integration play that, if completed, will fundamentally reshape the healthcare industry. It's hard to believe that only a couple of years ago, insurance M&A was ...
SEC FORM 4 - SEC.gov SEC.gov
Cvs Health Corporation - CVS - Stock Price Today - Zacks Zacks Investment Research
SEC FORM 4 - SEC.gov SEC.gov

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United States Medical Incubator Market Healthcare Analysis 2017 - Otaku Reports



Otaku Reports
 
United States Medical Incubator Market Healthcare Analysis 2017 
Otaku Reports
United States Medical Incubator Market Research Report 2017 tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with ...

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Tide is finally turning for patient access to US biosimilars - The Hill



The Hill
 
Tide is finally turning for patient access to US biosimilars 
The Hill
... Food & Drug Administration (FDA) that will help accelerate development and patient and healthcare provider adoption of biosimilars in our country. Earlier this month, CMS changed the Medicare Part B reimbursement policy to assign every biologic ...

 


Eye on the Healthcare Market - Advertising Specialty Institute



Advertising Specialty Institute
 
Eye on the Healthcare Market 
Advertising Specialty Institute
Jon Swallen, chief research officer for Kantar Media, believes that the Affordable Care Act ushered in the major market shift. ?The ACA changed the landscape for healthcare companies, and advertising and marketing strategies have evolved to meet the ...

 


California Is Outspending the Federal Government by Millions to Market Obamacare - KTLA



KTLA
 
California Is Outspending the Federal Government by Millions to Market Obamacare 
KTLA
Covered California, the state's Obamacare exchange, is wielding a monster marketing budget that devotes $45 million to ads, including $18 million for TV and $8 million for radio. The agency is so flush with marketing dollars that it also spent $100,000 ...

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GE Healthcare ups marketing for Waukesha-developed software that cuts MRI scan times - Milwaukee Business Journal



Milwaukee Business Journal
 
GE Healthcare ups marketing for Waukesha-developed software that cuts MRI scan times 
Milwaukee Business Journal
GE Healthcare is amping up the marketing for the software. HyperSense will be featured on the company's flagship MRI unit, the Signa Premier, at a major trade show Nov. 26 to Dec. 1 in Chicago ? the Radiological Society of North America (RSNA). Jason ...

 


Which trends will impact pharma marketers in 2018? InVentiv has a few ideas - FiercePharma



Which trends will impact pharma marketers in 2018? InVentiv has a few ideas 
FiercePharma
Some of the big-theme trends originated in 2017 or even earlier, but they're just now maturing to opportunity status. For instance, technology innovations like artificial intelligence and augmented reality will begin to play a bigger role in healthcare ...

 


Challenges Abound For 26-Year-Olds Falling Off Parental Insurance Cliff - PBS NewsHour



PBS NewsHour
 
Challenges Abound For 26-Year-Olds Falling Off Parental Insurance Cliff 
PBS NewsHour
The Obama administration relied in part on partnerships to attract young enrollees to sign up. Last year, it collaborated with national organizations like Planned Parenthood Federation of America and Young Invincibles on a social media campaign called ...

 


On the Agenda - Northwest Arkansas Democrat-Gazette



On the Agenda 
Northwest Arkansas Democrat-Gazette
1:30-3 p.m. -- Arkansas adult education classes, Goodwill Career Center, 1001 S. Mt. Olive St., Siloam Springs. Classes include: employability, customer service, clerical, bank teller and industrial. Information: (479) 373-6120. 6 p.m. -- Business and ...

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Study: Embracing Technology Top Priority For Healthcare Marketers - The Holmes Report



The Holmes Report
 
Study: Embracing Technology Top Priority For Healthcare Marketers 
The Holmes Report
NEW YORK ? As healthcare and technology become increasingly enmeshed, industry marketers are anticipating a major overhaul of the way they do business ? so much so that, a few years from now, a chief marketing job may require vastly different skills ...