Healthcare Marketing News

Guest Commentary: Healthcare marketing should focus on the individual - ModernHealthcare.com



Guest Commentary: Healthcare marketing should focus on the individual 
ModernHealthcare.com
Put in its simplest terms, healthcare marketing today is all about delivering the right message, to the right person, at the right time?and then measuring it. Gone are the days when brand awareness alone?through broadcast, billboards, sponsorships ...

 


The Painful Side Of Positive Health Care Marketing - NPR



NPR
 
The Painful Side Of Positive Health Care Marketing 
NPR
As Wallace's cancer has progressed over the past seven years, she has become more critical of what she sees as excessive positivity in health care marketing. It's everywhere: TV ads, radio commercials, billboards. The advertisements feature happy ...

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Wall Street found a parasite growing in the US economy that could spur the next recession - Business Insider



Business Insider
 
Wall Street found a parasite growing in the US economy that could spur the next recession 
Business Insider
We should change regulations for marketing pharmaceuticals. We should curb the pharma lobby's power. There are glimmers of hope. Twenty-one states have passed laws addressing balance billing ? when an out-of-network healthcare provider charges ...

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Reimagining healthcare marketing: Direct-to-consumer approach - Becker's Hospital Review



Reimagining healthcare marketing: Direct-to-consumer approach 
Becker's Hospital Review
As we navigate the acceleration of technology coupled with rapidly changing healthcare policy, it's vital that healthcare leaders recognize the value of innovative solutions crafted to make care convenient, accessible and personalized the moment an ...

 


Inspiring and Motivating the Empowered Patient - O'Dwyer's PR News



O'Dwyer's PR News
 
Inspiring and Motivating the Empowered Patient 
O'Dwyer's PR News
When it comes to the healthcare industry, this means marketing is staring out at the next frontier. Until recently, it was acceptable to provide consumers with information several times per year ? send an email about the upcoming benefits enrollment ...

 


Hispanic Healthcare Marketing In The Age Of Trump - MediaPost Communications



Hispanic Healthcare Marketing In The Age Of Trump 
MediaPost Communications
These stories and other recent reports bring home the magnitude of the fear dominating the Hispanic immigrant community, its adverse impacts on the patients served, and the need for Hispanic health care marketers to recognize its potential impact on ...

 


Patients face tough choices when a healthcare provider calls it quits - Los Angeles Times



Los Angeles Times
 
Patients face tough choices when a healthcare provider calls it quits 
Los Angeles Times
?Patients realize they're subject to the whims of the market.? The J&J announcement hit close to home. I've been using the company's pump for a decade, since I was diagnosed with Type 1 diabetes (that's the hereditary or autoimmune kind, as opposed to ...

 


GlobalMed Taps Amendola Communications for Public Relations, Social Media and Content Marketing - PR Newswire (press release)



GlobalMed Taps Amendola Communications for Public Relations, Social Media and Content Marketing 
PR Newswire (press release)
SCOTTSDALE, Ariz., Oct. 17, 2017 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that GlobalMed, an international provider of ...

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Why business should demand single-payer health care - The San Diego Union-Tribune



The San Diego Union-Tribune
 
Why business should demand single-payer health care 
The San Diego Union-Tribune
Taxpayers would save money by lowering overall health expenditures (taxpayers already finance 70 percent of health care expenditures). By reducing administrative waste, eliminating marketing expenses and insurance company profits, negotiating ...

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17 calls-to-action that work in health care marketing - PR Daily (blog)



PR Daily (blog)
 
17 calls-to-action that work in health care marketing 
PR Daily (blog)
You're a savvy marketer?savvy enough that you probably turn off your brain whenever you hear the word ?engagement.? After all, what is engagement other than another painful buzzword? But here's where things get tricky??engagement? isn't necessarily ...

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