Books

Links

  • The RX Club - from the awards of the same name, has several pharmaceutical advertising resources available on their site - geared towards the creative.
  • FDA Search Page - may prove useful in your research.
  • PharmaLive - includes MedAd News, R&D Directions, & Pharma Business
  • CopyEditor.com - provides a useful list of links & resources for the copy professional.
  • Biotechmedia.com - a marketing and media resource site for the biotechnology, healthcare and pharmaceutical industries, and those companies serving their growing needs.
  • 21CFR Sec 202 Prescription Drug Advertising - From the U.S. Government Printing Office via GPO Access.
  • PharmaPortal.com - Advanstar pharmaceutical group online.
  • RxME's War Stories - from Pharmaceutical Marketing Executive, share something about the Rx industry that would make for an entertaining read...
  • CPSNet - a webguide to healthcare marketing.
  • Health on the Net Foundation - one of the most respected not-for-profit portals to medical information on the Internet.
  • Midwest Healthcare Marketers Association - exists to enhance the professional value of healthcare marketers and to increase their opportunities for success within the healthcare industry.
  • Clinical Trial Directory - find clinical trials online. Comprehensive directory and advanced search.
  • Adflip - the world's largest archive of classic printed ads.
  • The Association of Medical Publications - a non-profit organization with eighteen member publishing organizations, representing eighty-six publications. Resource to healthcare marketers and advertising agency personnel.

Tools

  • Citeline Search - Search by disease, therapy, or topic. Covers over 6000 Web sites that have been screened for quality and relevance to pharmaceutical and healthcare professionals.
  • To keep up with pharmaceutical marketing and advertising news visit Internet Drug News. It is updated daily!