Medical Marketing News

Platinum Award | Outstanding Contribution to Healthcare in 2017 - Medical Marketing and Media



Medical Marketing and Media
 
Platinum Award | Outstanding Contribution to Healthcare in 2017 
Medical Marketing and Media
Dr. Richard Wender is widely recognized as a visionary thinker and bold leader who has spent more than three decades helping the American Cancer Society fulfill its mission to eradicate cancer. Working first as a volunteer, Dr. Wender led highly ...

 


MM&M Awards: A Message From the Editor - Medical Marketing and Media



Medical Marketing and Media
 
MM&M Awards: A Message From the Editor 
Medical Marketing and Media
The objective of the MM&M Awards program, now in its 14th year, is to recognize and champion both creativity and effectiveness in healthcare marketing and communications. Several new categories have been added to showcase top work and talent. Yet we ...

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GOLD | Marketing Team of 2017 - Medical Marketing and Media



Medical Marketing and Media
 
GOLD | Marketing Team of 2017 
Medical Marketing and Media
The expertise of the relaunch team spanned sales, marketing, medical, and marketing research. ?Great leadership in creating an environment for a fully integrated team,? explained a second judge. Developing a plan to shift the treatment mindset wasn't easy.

 


6 Campaigns Using Emotion to Boost Organ Donations - Medical Marketing and Media



Medical Marketing and Media
 
6 Campaigns Using Emotion to Boost Organ Donations 
Medical Marketing and Media
Life is an amazing journey and the way we talk in marketing changes with the things that impact our lives. I recently lost my dad, and it's made me look at things with a new lens. My dad was an organ donor. My family's tragedy became another family's ...

 


Wellpepper wins Alexa Diabetes Challenge - Medical Marketing and Media



Medical Marketing and Media
 
Wellpepper wins Alexa Diabetes Challenge 
Medical Marketing and Media
Wellpepper's interactive diabetes care plan incorporates an Alexa-enabled scale into a patient's mobile device. The Alexa Diabetes Challenge, a new competition sponsored by Merck, awarded health startup Wellpepper the $125,000 grand prize for its ...

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GOLD | Marketer of 2017 - Medical Marketing and Media



Medical Marketing and Media
 
GOLD | Marketer of 2017 
Medical Marketing and Media
In addition to reworking and unifying brand messaging, Stockmon built strong in-house CRM and analytics capabilities. She's also led important policy and government affairs work and created multicultural marketing campaigns to address the diverse needs ...

 


GOLD | Professional Print Campaign of 2017 - Medical Marketing and Media



Medical Marketing and Media
 
GOLD | Professional Print Campaign of 2017 
Medical Marketing and Media
Prior to developing the effort, the Area 23 team spoke with medical oncologists, radiation oncologists, and pain management specialists nationwide to gain insight into BTPc and its treatments. The team learned that BTPc is often overlooked or ...

 


GOLD | Use of Public Relations of 2017 - Medical Marketing and Media



Medical Marketing and Media
 
GOLD | Use of Public Relations of 2017 
Medical Marketing and Media
For example, the FDA opened a public docket on the matter, sent a representative to the Blood Equality medical advisory board meeting, and requested follow-up sessions to discuss and debate the science behind the ban. Several high-profile initiatives ...

 


GOLD | Mid-Size Healthcare Agency of 2017 - Medical Marketing and Media



Medical Marketing and Media
 
GOLD | Mid-Size Healthcare Agency of 2017 
Medical Marketing and Media
Concentric Health Experience last year adopted a ?360-degree consultative agency model? that is helping it deliver on its mission of ?making medicine matter? in today's complex healthcare and marketing environments. ?Clients need problem solvers across ...

 


GOLD | Orphan Product Marketing Initiative of 2017 - Medical Marketing and Media



Medical Marketing and Media
 
GOLD | Orphan Product Marketing Initiative of 2017 
Medical Marketing and Media
Hidradenitis Suppurativa (HS) is a skin disease marked by golf-ball size nodules that break open and get infected. It's extremely challenging for patients as it can negatively impact their relationships, jobs, and even their ability to sit and sleep ...